Today, owners of both small and big businesses have grasped the importance of having a professional website for presenting their products and services in real time to the audience.
Businesses understand how a great website can be the best tool to increase their market penetration and enable their brands to stand out.
They are hiring the services of web design agencies to design and float websites that bring additional footfalls via online traffic considering, for a perspective, that there were over 5 billion Internet users as of April 2022, an astounding 63% of the global population.
Hiring a web design agency has many advantages in the long term for your business, more so if the agency additionally provides marketing and website maintenance services as well. In this article, we explain the 10 benefits of hiring a great website design company.
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Web design firm has better understanding of the industry
A robust online presence is vital for your business today and your website is pivotal in enhancing your brand equity. It is equally important to have an in-depth understanding of the industry to formulate precise strategies for your business website.
Putting into effect the industry expertise of an experienced web design firm, you can have a world-class website that provides an immersive experience to the users and also caters to your business goals.
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Launch a premium, balanced business website in a short time
Are you contemplating to launch a new business website at the earliest but are clueless how to go about it?
Web designing is a profession that takes a long time to master. If you don’t have an in-house, experienced web design team, you can always harness the expertise of a web design firm having years of web design experience.
From the conception of a website to its deployment through phases such as requirement gathering, creation of workflows and wireframes, mockups, prototyping etc., website design companies, such as Datawave, have in-depth experience in fulfilling website requirements of businesses in different verticals like e-commerce, healthcare, technology, real estate, agriculture etc.
Balanced website design guarantees everything on the website – from text, images to design elements – emerges as the design team envisioned it. No aspect dominates the other, making the website more informative, engaging & navigation friendly.
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Emphasis on SEO friendliness of the website
93% of the online search experiences begin with search engines with 65-70% of the search engine market share being owned by Google alone.
Next, results on page one of Google get 71% of the clicks while 68% of all clicks are garnered by the first five links on page one.
Needless to say, to accomplish the branding and marketing goals of your business, your website should be SEO friendly first and foremost because page one is where your audience is residing at.
Optimized website code, a well-developed website navigation, carefully chosen font and typography, relevant and captivating content on web pages, strategic placement of CTA (call to action) buttons, and including the right design elements during web designing can ensure better search engine visibility of your website.
Terms like on-page and off-page optimizations, schema markup, keyword research etc. may sound perplexing to the uninitiated. Partnering with a web design and SEO services agency will save you all that trouble.
Choosing the right web design company for your business website will eventually differentiate your business from the competitors as your well-designed website will garner traffic, generate leads and increase conversions thereby fortifying your business brand.
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Brand strengthening
An appealing, updated business website has a positive impression of your business on the audience. A good web design fulfils that, encouraging your leads to stick around for longer on the website and eventually lead to their conversion. A satisfied customer becomes the biggest marketer of your brand.
Businesses today leverage their websites to project their brands through the services, products, culture & best practices they are offering to their audiences.
From the insights gleaned about your business during the brainstorming sessions prior to initiating the website design, an experienced web design firm applies design elements with features that complement excellently with your branding.
The firm adeptly applies brand-relevant website color scheme and fonts to make your business stand out among the target audience.
What’s more, the web design agency has connections with top industry experts and social media influencers. The agency can leverage influencer marketing for increasing your brand’s visibility, especially across the social media. For a perspective, there were 4.65 billion social media users in April 2022, a plethora of business opportunities you can’t afford to ignore.
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Responsive and reliable website design
By the end of 2021, mobile devices (excluding tablets) generated 54% of the global website traffic.
By 2024, mobile commerce (or m-commerce) is poised to explode into the mainstream at $620.97 billion (or 42.9% of e-commerce) as more and more users are buying on their mobile devices.
Clearly, owning a mobile-friendly business website is of utmost importance today as half of your audience is searching for your brand on their mobile devices.
Also, your website must be responsive i.e. it must render correctly on any device without causing UX inconveniences to the users.
Social media (SM) sites like Facebook, Twitter and Pinterest have introduced ‘buy buttons’ allowing customers to make purchases without leaving the platform.
Your website can also have a one-click checkout whereby customers need to enter their payment information only once and then go on making as many purchases as they want to without having to enter payment information again. Experienced web design firms can implement this technicality securely.
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Harnessing the power & facility of new technologies
Over time, some of your business website’s features might turn redundant and to clear the clutter, your web design firm will employ latest advancements in technology and website design best practices
As a dedicated firm for web designing, your web design company is in the best position to keep pace with the developments in design paradigms (e.g. Memphis design, handmade graphics, typographic hero images, blockchain, API-first development, IoT etc.) and implement them in your website to keep it absolutely relevant to your target audience and optimized for the search engines.
Furthermore, you can use the new website features to analyze behavioral patterns of the visitors for making suitable alterations to the workflows or the content itself.
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Standing on the shoulders of other industry giants
The best web design agency observes the accomplishment/upgrades of others who are at the forefront of their industry and finds ways to leverages it to make your business website more effective for your audience.
For instance, Google revamped Google Pay app for iOS and Android by including checking and savings accounts in partnership with Citi and Stanford Federal Credit Union and also rolled out a host of other money management features.
A web design firm would ensure to integrate payment modes like Google Pay and Amazon Pay into your business website. This would make transacting business at your website more facile for the users.
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Trust factors on your business website
A great website design company sees to it that your website has adequate trust factors at correct places across the site to guarantee its reputation.
Your business website must load quickly and must have Trust Seal (or secure site seal, badge, logo or icon for display) in the checkout pages.
As per a Forbes report, around 70% of the online customers cancelled their orders in the past if they didn’t trust the transaction.
Web design firms understand well that logos or icons the likes of PayPal Verified, Verisign, McAfee etc. instill trust among the customers to complete the transaction. This is vital if yours is an e-commerce website.
Reviews, contact information, location, links to other SMP accounts of your business are other important trust factors for consumers while determining the trustworthiness of your website
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Keep your business alive among the digital populace
Some of the tasks a web design agency’s marketing team performs to establish and expand the visibility of their client’s business are as follows:
- Mapping marketing goals to the business goals and audience’s expectations to plan and run effective marketing campaigns
- Creating milestones and recording performance metrics to measure the success of campaigns
- Running social media (SM) accounts to keep client’s brand image alive and visible among the digital audience
- Scouting the social media platforms (SMPs) to observe the likes/dislikes of the audience vis-à-vis a product/service
- Observing search trends to capture hot topics & keywords, generate content ideas and publish relevant content to attract new visitors and drive the leads to conversion
- Recognizing the pain points of the audience through their feedbacks, comments and reviews
- Observing what others in the industry are doing; identifying (and foreseeing) opportunities to leverage
- Formulating & executing new strategies (and revamping the existing ones) for different segments to meet the business goals better
- Fine-tuning the website consistently to ensure the audience has a seamless experience browsing and transacting through it across devices
- Using analytics tools to identify pages that aren’t doing well and implementing corrective measures
- Resolving user queries promptly and going the extra mile in customer service so that people increasingly rely on the brand
- Communicating the progress of marketing campaigns to the client regularly and advising wherever required
Evidently, keeping your business’ presence alive online through a website/SM accounts is a herculean task demanding long term attention and hiring a web design firm to take care of it frees you to focus on your other important business aspects.
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Avail the continuous support services of the web design firm
Any business website needs regular attention of experts to optimize (or neutralize altogether) the factors that might be adversely affecting the web pages over time. This is every web design agencies have maintenance and support strategies especially tailored for clients. Do confirm the support capabilities of the firm before making things final.
Also, web design firms have access to paid, reliable third-party tools to fine-tune your website from time to time. Based on the regular analytics reports about the health of your website pages, the web design firm knows which precise tweaks should be effected to bring the pages alive among the users.
Based on the changing industry requirements and upgrades in peer websites (constantly monitored by your web design firm), your website can be implemented with suitable modification and new features accordingly.
These are the 10 advantages a newly hired web design firm brings to the table for reinforcing your business.
In addition to guaranteeing the above mentioned advantages, our web designing team at Datawave, a web and mobile design agency in Hong Kong, has an unparalleled track of delivering the best customized web design solutions using insights derived from tools like Google Analytics and Crazy Egg to keep the businesses in different verticals ahead of the curve while simultaneously providing the best website experience to the users.
If you’re looking forward to own a revolutionary, responsive website for your business, just say hello!