We begin by creating a high-level strategy through a detailed open dialogue with you about:
We also share a short questionnaire (client brief), your answers to which elicit additional clarity.
Next, we perform a technical and content audit of your website whereby we review the website architecture, identify the site elements that are contributing to the bounce rate (rate at which visitors leave without further navigation and engagement), the content faring well among your target audience and also that which needs repurposing/removal. We provide you with a pre-SEO report which highlights everything in need of fixing from an SEO point of view in order to rank well in organic search, keyword search volumes and high level competitor analysis.
Once we start SEO, we conduct the useful keyword research which helps identify words & phrases the online audience of your business niche is dominantly using and also how search engines are using those keywords to serve results. Location demographics plays a vital role & optimizing around high-value keywords improves your online presence to potential clients, both locally and globally. We identify a mix of short-tail, more generic keywords that are usually more related to the discovery phase, and long-tail, more intent driven keywords that target visitors lower down the conversion funnel. We shortlist a group of mutually agreed upon keywords from a benchmarking point of view, to gauge improvements in SERPs over a period of time, while simultaneously working on optimizing the website for an even broader range of relevant search terms.
On-page and off-page optimizations are carried out next, on an on-going basis. Optimizations are done for aspects like site load speed, responsiveness, redirections, site map, backlinking, keyword co-occurrence, content relevance & its deduplication, rich snippets, brand mentions, social networking, link building, forum posting, local listings etc.
Our SEO service is not the ‘fire and forget’ type. Our periodic site analytics reports keep you abreast of variables like incoming traffic & its sources, session duration, pages visited, keywords used by visitors, milestones achieved, etc. Google Analytics offer a range of insights, and we visit various components of analytics to provide tangible actionables which will improve visibility and user interaction over time.
We understand that SEO optimization campaigns must be adaptive since searches & markets are highly dynamic. Competition & sector monitoring by us is a constant ongoing endeavor, it is important to bear in mind that consumer behavior can change, and our competition will also similar to us be carrying out SEO efforts in order to compete for search engine ranking positions.