LIFE COACH TRAINING BRAND

 

Activities Undertaken

Google Ads

Website Theme based Ads group

Bid Adjustments

A/B Testing Ad copy

CRO (Conversion Rate Optimization)

Analytics Set-Up

Client Results

60.47%
Achieved more quality leads

10.75%
Conversion rate of the period of 3 months during pandemic in 3 International locations India, Singapore and Dubai.

About Client

Leading Life Coach Brand which is a provider of coach training and coaching services in offline India as well as online coaching services around the globe. The company provides world-class Premium Coach Training Programs, a range of In-house coaching and training solutions, and a host of interventions, including helping organizations build a coaching culture.

Background

DataWave effectively handled their Google Ads management. The primary goal was to generate leads and enhance brand visibility. Notably, DataWave achieved measurable outcomes within a 3 month period generating qualified leads, despite the challenging circumstances imposed during the lockdown.

Strategy

Google Ads

We conducted thorough competitor and keyword research, delving deep into the data. Based on our findings, we meticulously categorized the campaigns/ad groups into distinct keyword themes. Additionally, we created tailor-made ad copies to enhance the relevance of our advertisements. To further amplify the impact, we created a landing page and optimized the same to list different coaching services provided by the client to generate more conversions. Furthermore, we leveraged diverse Assets/Extensions to effectively enhance the performance of our ads.

Results achieved:

  • Achieved 60.47% more quality leads and conversion rate of 10.75% over the period of 3 months during pandemic in 3 International locations India, Singapore and Dubai.

Let’s Work Together

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    Let’s Work Together

    We’re here to fulfill your Technology and Marketing needs, get in touch and we’ll get right back to you!

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