What does Social Media Management by Datawave look like?
1 Brand & Communication Strategy
How we envision your brand’s portrayal on different social platforms, and the overarching visual/auditory cues and brand language we’ll use to interact.
Understanding your brand’s products & services, reconciling them with your business goals, and forming a strategy – which must inevitably be flexible to change and evolve over time.
2 Content Creation
Once we have a good understanding of how we want the brand to be positioned and we set the themes, colors, language tones, we get down to the specifics – the actual content.
This involves content that stops your audience mid-scroll with intrigue. Catchy captions, images that leap out, videos that inform with brevity.
Posts/carousels/reels/stories – whether paid or organic, are created and readied according to a content calendar well ahead of time. Of course, the nature of social media demands flexibility and engagement at short notice – a sudden real-world event, a surprise product launch, a mention by an influencer. We move to leverage events like these as and when opportunities arise.
3 Account Management
With best-practice social media account management controls in place, we execute on your behalf.
Depending on the platform – Instagram/Facebook/LinkedIn/X - we request access rights to your existing profiles and pages, or create new ones if they don’t exist, give you superadmin access and manage them with editing rights.
4 Community Engagement
Online Reputation Management (ORM) is a field of activities in itself, and implies monitoring how consumers perceive and talk about your brand online, and subsequently managing these conversations.
While we don’t perform ORM as a dedicated activity ourselves in-house, we’re well awareof how Digital PR and ORM factor into managing social media platforms. To that end, we do monitor and respond to comments, messages, mentions and reviews on the platforms we manage for you. With your inputs, we define canned responses as well as individual case-by-case communications whenever your audience engages with you on social media.
5 Reports & Analytics
The scientific component of social media management. Social platforms, while organic in the way they operate to a large extent, do generate a lot of useful data. Making senseof the data available to us on the backend is essential to gain tangible insights and tailor our communications. This data helps us understand how our audiences are interacting with our brand, what’s working and what’s not.
There are so many metrics to glean insight from in today’s evolving digital social spaces, but a few of the key metrics we closely look at are:
- Likes/Reactions/Shares/Comments
- Audience Demographics
- Reach/Impressions/Click-throughs/Cost-per-click/Return on Ad Spend
