LIFE COACH TRAINING BRAND

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Activities Undertaken

Google Ads

Website Theme based Ads group

Bid Adjustments

A/B Testing Ad copy

CRO (Conversion Rate Optimization)

Analytics Set-Up

Client Results

60.47%
Achieved more quality leads

10.75%
Conversion rate of the period of 3 months during pandemic in 3 International locations India, Singapore and Dubai.

About Client

Leading Life Coach Brand which is a provider of coach training and coaching services in offline India as well as online coaching services around the globe. The company provides world-class Premium Coach Training Programs, a range of In-house coaching and training solutions, and a host of interventions, including helping organizations build a coaching culture.

Background

DataWave effectively handled their Google Ads management. The primary goal was to generate leads and enhance brand visibility. Notably, DataWave achieved measurable outcomes within a 3 month period generating qualified leads, despite the challenging circumstances imposed during the lockdown.

Strategy

Google ads final 1 1

Google Ads

We conducted thorough competitor and keyword research, delving deep into the data. Based on our findings, we meticulously categorized the campaigns/ad groups into distinct keyword themes. Additionally, we created tailor-made ad copies to enhance the relevance of our advertisements. To further amplify the impact, we created a landing page and optimized the same to list different coaching services provided by the client to generate more conversions. Furthermore, we leveraged diverse Assets/Extensions to effectively enhance the performance of our ads.

Results achieved:

  • Achieved 60.47% more quality leads and conversion rate of 10.75% over the period of 3 months during pandemic in 3 International locations India, Singapore and Dubai.

Let’s Work Together

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    Let’s Work Together

    We’re here to fulfill your Technology and Marketing needs, get in touch and we’ll get right back to you!

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